Differentiation in a Competitive Market
5/27/2022
Post-2020 Industry Disruptions and the consumer's transition from brick and mortar to predominantly favoring an e-commerce platform, the race for firms to give the customer an omnichannel experience while maintaining customer service expectations has businesses transitioning to technological platforms and seeking out business automation. Convenience-driven customers are no longer satisfied with standard service. They want a fast, personalized, worry-free claims and policy experience, with the option of immediate communication at their disposal.
Harnessing technology
Leveraging technology-driven tools and software to increase customer satisfaction and drive business growth are dependent on strategic use. Now more than ever, businesses aim to set themselves apart from competitors by combining technological efficiency with a personal touch. Issues can arise when implemented; the business automation can potentially remove the interpersonal aspect that many customers look for when searching out a claims manager or policy administrator.
That is why insurance firms must look for tools that allow their business to enhance automated communication through merged field letter templates to satisfy the customer's interpersonal expectations while driving handler productivity. Tools such as merged field letters allow carriers and adjusters to send out personalized letters full of claim-critical details, all with a few clicks.
Other customer satisfaction-driven aspects are timeliness and accuracy of claims management and policy renewals. Claims and policy software utilizing the same data source can also drive an inclusive, comprehensive customer-centric experience.
Harnessing technological tools that accelerate service while increasing accuracy boosts the customers perceived quality and value toward the claims manager and policy administrator.
Efficient Tools
With PolicyHandler Enterprise and Filehander Enterprise, businesses will have tools to drive customer satisfaction through personalized business automation and streamlined customer service from policy issuance to claim management and closure. In a competitive market, differentiating your business from competitors with an inclusive customer experience increases customer satisfaction and subsequent customer retention.
With obsolete methods such as spreadsheets and paper, claim management and policy administration are unwieldy and difficult to navigate, and nearly impossible to increase communication or expedite the claim closure. Contact us today to learn how our agile, customizable tools work with your business.
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